The male face tends to be more chiselled than the female in appearance. Features such as a wider jawline and squarer chin are more appealing male ideologies. Men are scientifically proven to be considered more sexually desirable if they display wide features such as the chin, jawline, or sharp cheekbones.
Mark McCormack, a sociology professor at the University of Roehampton, sees this as part of an evolution going back decades. “You had the metrosexual in the 1990s, and that was at the vanguard of softening masculinity,” he says. “The 20th century version of softening masculinity was metrosexuality, and the 21st century version is this kind of Love Island image.” Such is the demand for this kind of work, and the impact of Love Island, that the British Association of Aesthetic Plastic Surgeons (BAAPS) name-checked the show in its annual 2019 report on the increase in male liposuction. Overall, male cosmetic surgery figures – such as facelifts – actually dropped by 4.7 percent because of the increased attraction to non-surgical treatment such as masculinisation packages. “Non-surgical treatments gained popularity driven by the trend for men preferring to look tweaked rather than tucked,” said the report.
To achieve this ideology, Dermal fillers can be injected into these areas to enhance and sculpt these areas creating an overall squarer face shape.
The male masculinisation package is designed to restore this.
What can be done? The masculinisation/virilisation package includes:
- 2ml cheek filler
– 4-6ml jawline filler
– 1-2ml chin filler
The average male needs around 9ml but we can work with any amount from 6ml. This can be booked under any 6/7/8/9ml personalised/ combo treatment package.
Note: males need a minimum of 6-7ml.
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Disclaimer: Results may vary from person to person and treatment to treatment.